Walgreens has a brilliant mObile marketing strategy. I was browsing their website for a few products & noticed they had an opt in & call to action on their website, so I acted. Here’s the link to the Walgreens mobile sign up page where you can choose your mobile preference. They’ve got a mobile app, iPad app, mobile website, & an awesome SMS Text Alert service. The SMS alerts are for prescription medication refills, special offers & mobile coupons. Currently, they have over 2million subscribers.
The specific campaign I’m referring to is the FREE 8×10 Photo Enlargement From Walgreens Photo. Here’s what the SMS looked like:
Get a FREE 8×10 Photo Enlargement from Walgreens Photo today!
Use the code FREE4ME2 online. More details here: http://ix.ly/8×10.
Text STOP 2 end, HELP 4 info.
Clicking the url would bring you to this website, but not just any website, a mobile landing page!
This was a great campaign because it reached out to their mobile subscribers who already love & use their photo services. Or, if you didn’t use them, & you have a smartphone, you might be inclined to try their photo service for something free. They also had a regular web page in case you typed in the address on your pc, I know because I like testing these! In conclusion, I’d say it was a great use of SMS & mobile landing pages to promote a product & service. If more businesses utilized the technology like this, they’d be seeing higher sales & revenue.
Filed under: Advertising, Business, Marketing, Mobile Ads, Sales, Text Message Marketing Tagged: Advertising, Android, Business, iPhone, medication refills, mobile, Mobile device, mobile device users, Mobile Marketing, Mobile phone, Mobile Web, smart phone, smart phones, SMS, Text messaging, Texting, Walgreens
